Our brand assets.

Here are few guidelines for using our brand resources. Take a moment to familiarize yourself with and download them. You can download individual assets in each section or all in one .zip file by using the button below.

Download All Assets

Logo

Red Idol

The main Idol logo is in “red Idol” color.

Red Idol

Monochrome

You can also use the monochrome version logo

Monochrome

Negative

You can also use the logo as a negative on a black or “red Idol” background. The logo color should be white in this case

Negative Negative

Do & Don't

You should provide plenty of space around the Idol logo. You can make them big or small (not too much), just give them the chance to breathe and not feel cluttered !


You shouldn’t alter the logo in any way ! You can’t stretch it, turn it, modified it, change color or opacity.

Additionnal brand assets

Typeface

Our typeface is Avenir®.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Main colors

Red Idol

#DC344F

Monochrome

#0A0A0A

Dark Grey

#6C6D70

Light Grey

#9D9EA3