International coordination

Back to index
L'imperatrice
North America campaign

Release of an exclusive international edition of their debut album Matahari on digital, CD & Vinyl one year after the French release and ahead of a North America tour


In addition to its usual involvement in the global release strategy, our team helped choosing and coordinating the various local teams in the US, Canada and Mexico (Press, radio, Physical distributors,..)

Here are some results of this campaign with a focus on non-digital actions

Physical retail
Showcase at Amoeba, San Francisco
Retail marketing at Rough Trade NYC – Amoeba SF + LA – Rolling Stone, Chicago

Promotion
RADIO
Radio show at UCLA, LA
KCRW support
ALBUM CHARTED IN NACC CHART

PRESS/ONLINE
XLR8R :“A radiating pop essence that seems to exist outside of a time and place”
FLAUNT : “L’Impératrice is the latest synth-pop sensation”
LINE OF BEST FIT :“L’Impératrice revitalise the glittering French
CHICAGO CROWD SURFER –“This new-wave French disco is as infectious as music gets”

This release strategy helped increase the band’s general profile as well as its identification by local DSPs. This ground work helped lay the path to their upcoming album in March 2021 with immediate US playlist placements on the first singles and solid promo results. To be continued…

A successful sold out tour
+100% streams for the band in North America

L'imperatrice
North America campaign

Release of an exclusive international edition of their debut album Matahari on digital, CD & Vinyl one year after the French release and ahead of a North America tour


In addition to its usual involvement in the global release strategy, our team helped choosing and coordinating the various local teams in the US, Canada and Mexico (Press, radio, Physical distributors,..)

Here are some results of this campaign with a focus on non-digital actions

Physical retail
Showcase at Amoeba, San Francisco
Retail marketing at Rough Trade NYC – Amoeba SF + LA – Rolling Stone, Chicago

Promotion
RADIO
Radio show at UCLA, LA
KCRW support
ALBUM CHARTED IN NACC CHART

PRESS/ONLINE
XLR8R :“A radiating pop essence that seems to exist outside of a time and place”
FLAUNT : “L’Impératrice is the latest synth-pop sensation”
LINE OF BEST FIT :“L’Impératrice revitalise the glittering French
CHICAGO CROWD SURFER –“This new-wave French disco is as infectious as music gets”

This release strategy helped increase the band’s general profile as well as its identification by local DSPs. This ground work helped lay the path to their upcoming album in March 2021 with immediate US playlist placements on the first singles and solid promo results. To be continued…

A successful sold out tour
+100% streams for the band in North America