Since 2017, and the release of Lomepal’s first album Flip, IDOL has assisted Grand Musique Management in the project development: offering a comprehensive range of services including worldwide digital and physical distribution, strategic consulting, offline and online marketing, and more.
Here are a few actions taken by our teams during the Jeannine/Amina campaign.
For the release of the album, obtaining massive marketing features on the main DSPs: Amazon Music, Apple Music, Deezer, Qobuz, Spotify, Tidal…
Recording dedicated content to help promote the album on platforms: podcasts, interviews…
Launch and management of cross-platform digital marketing campaigns.
Social network campaigns, contests, etc.
Offline Marketing coordination around the album and concert dates
At the top, digital display at Gare de Lyon (in partnership with Amazon Music)
At the bottom, train station and Parisian subway display
JEANNINE / AMINA
Physical release in France and worldwide (Belgium, Switzerland, Canada…)
100k+ CDs manufactured
50k+ Vinyls pressed
Results : +140 000 CDs / LPs sold
… 750 million audio streams
… 335 million YouTube views
… +500 000 albums sold
… 260 000 concert tickets sold
… 26 Zénith concert halls (bigger than the Hammersmith Apollo)
… 2 Arenas
… 20 certifications
… 2 nominations at the Victoires de la Musique
… and a unanimous press favorite