Streaming round-up – February 2023
Amazon Music is catching up with Spotify in terms of listeners in the US. More info on Music Ally.
Apple announces 935 million paid subscriptions. More info on TechCrunch.
After reaching the 60 million creator mark, BandLab acquired the beat marketplace Airbit. More info on Music Business Worldwide
Fortnite calls upon Bandcamp to integrate a radio station into the game. More info on Music Ally.
Beatport takes a majority stake in the dance music conference, the International Music Summit, in Ibiza. More info on Music Week
Sonos enlists Deezer to power its Sonos Radio services. More info on Music Ally
Alphabet, Google’s parent company, will cut its global workforce by 6% and lay off 12,000 people. More info on Music Business Worldwide. Apparently Google has created an AI that can generate music from text description, but has chosen not to release it. More info on TechCrunch.
Lickd signs a deal with Streamlabs to reach more creators. More info on Music Ally. Lickd has also signed deals with Empire and Kobalt to use their music catalogs in the metaverse. More info on Music Ally.
Napster takes its first steps into Web3 with the acquisition of NFT startup Mint Songs. More info on Forbes.
Snapchat reveals that it now has 750 million monthly active users. More info on Social Media Today. Snapchat’s ‘sounds’ generated an average of 109 million videos and 7.6 billion views per month. More info on Music Ally
Spotify reaches 205 million paid subscribers, exceeding its growth targets. More info on Variety. This is the first music streaming platform to surpass 200 million paid subscribers. More info on The Verge. Following the Q4 earnings record, Spotify shares are up 12%. More info on Billboard. Spotify has a new shareholder lobbying for a price increase. More info on Music Business Worldwide. The platform confirms a 6% reduction in its global workforce. More info on Music Week.
Note that DIY and independent music (MERLIN) now account for a quarter of streams on Spotify. More info on Music Ally
Universal partners with TIDAL to develop a “more artist and fan friendly” streaming model. More info on Music Business Worldwide
To see the impact of music on its platform, TikTok reduced the access to the music catalog in Australia. More info on Complete Music Update. As the country’s music industry reacts, TikTok launched the SoundOn distribution and promotion platform in Australia. More info on The Music Network. This distribution service is now powered by FUGA. More info on Music Business Worldwide.
Twitch claims its streamers earned over $1 billion in 2022. More info on Music Ally
Utopia’s CEO has left the company. More info on Music Ally. Utopia has sold the music directory platform ROSTR back to its founders. More info on Music Business Worldwide. Utopia is also being sued by SourceAudio for a broken acquisition agreement. More info on Complete Music Update.
Google announces that YouTube Shorts has crossed 50 billion daily views. More info on TechCrunch
Amazon Music used Endel’s AI expertise to create a sleep-enhancing ‘Sleep playlist’. More info on Music Ally.
Bandcamp reveals a playlist feature on the mobile app. More info on Resident Advisor
BeReal, the app of the year 2022, now includes Spotify. More info on BGR
Instagram adds dynamic profile pictures. More info on Social Media Today. And launches a “Channels” feature, a type of group messaging. More info on Social Media Today
Following Twitter’s lead, Meta starts selling blue badges on Instagram and Facebook. More info on TechCrunch
Spotify launches DJ, a new AI-based feature that offers personalized playlists and comments. More info on TechCrunch. You can now select which playlists on Spotify to include or exclude from the platform’s recommendations. More info on TechCrunch. Spotify will launch a new vertical swiped feed to appeal to Gen Z. More info on Bloomberg. And tests a new tab called “Friends” on mobile. More info on TechCrunch. Spotify experiments with playlists that can only be unlocked with NFT. More info on TechCrunch.
TikTok is improving its advertising tool, Promote, with a feature that lets you turn videos into ads without leaving the app. More info on The Verge. TikTok is also working on a new feature for paid posts. More info on Music Ally. For its creative fund, the Creativity Program, TikTok wants longer videos. PMore info on The Verge.
Twitter cancels free access to its API, which will result in hundreds of applications shutting down. More info on Social Media Today. Twitter plans to charge brands $1000 a month for its new golden badge. More info on Social Media Today. Meanwhile, Twitter Blue subscribers can now post tweets up to 4,000 characters long. More info on Social Media Today.
YouTube Music’s latest feature allows users to create custom radio stations. More info on TechCrunch. YouTube’s livestream co-hosting feature is available on iOS and Android. More info on The Verge. In the US, YouTube opens Creator Music, its catalog of licensed music tracks. More info on Music Ally.
Socially responsible initiatives
Spotify’s new initiative, Glow, aims to promote LGBTQIA+ artists. More info on Music Ally.
- TikTok trends: sped up songs. Read the article
- Fundamental tips for artists on Spotify. Read the article
- A musician guide to TikTok: Introduction. Read the article
- A musician guide to TikTok: Strategy. Read the article
- Deezer’s magic Flow is now available in Moods. Read the article
- Labelcamp supports Dolby Atmos. Read the article
- User Centric: A fairer streaming model is possible. Read the article
- Spotify: Jennifer Masset’s advice for Indies. Read the l’article
- YouTube: Thematic channels. Read the article
- YouTube: The official artist channel (OAC). Read the article
- YouTube: Sun Records’ Rights managements. Read the article
- How the IDOL strategy, built on a TikTok trend, helped Else achieve double diamond certification. Read the article
- Enter the metaverse, Yndi and ill peach digitize their music. Read the l’article