Streaming round-up – December 2025

The figure of the month: 3 billion. That’s the number of tracks saved on platforms thanks to TikTok’s Add to Music app. More info on Music Business Worldwide.
Economy
Apple Music
OpenAI announced a partnership between Apple Music and ChatGPT. More info on 9to5Mac.
Eventbrite
Bending Spoons acquires ticketing platform Eventbrite. More info on Complete Music Update. What is Bending Spoons? TechCrunch responds..
Merlin
Merlin has concluded a licensing deal with karaoke technology company Singa. More info on Music Week.
Qobuz
Qobuz partners with independent music magazine Drowned in Sound to produce six months of artist-first podcasts. More info on TechRadar.
Songkick
Suno acquires events platform Songkick as part of an AI licensing deal with Warner Music. More info on Complete Music Update.
Soundcloud
SoundCloud partners with Auracles, a digital identity platform founded by artist Imogen Heap. More info on Music Business Worldwide.
Spotify
Spotify announces that Wrapped 2025 is its biggest success yet, with over 200 million users engaged on day one. More info on TechCrunch.
TikTok
The deadline for the sale of TikTok in the United States is once again postponed by the US President. More info on USA Today.
Tuned Global
Tuned Global renews partnership with Twist Music as part of expansion strategy in MENA region. More info on Music Business Worldwide.
New Features
Instagram
Instagram’s latest update focuses on optimizing Reels. More info on Music Ally. Instagram is testing early access to Reels to help drive audience growth. More info on Social Media Today. Instagram is using AI to generate SEO summaries for posts. More info on Social Media Today. Meta launches Reels algorithmic controls for US users on Instagram. More info on Social Media Today. New: you can now share public stories on Instagram. More info on Music Ally.
Spotify
Spotify rolls out music videos in the US and Canada for Premium users. More info on Music Week. Spotify will let users ‘steer the algorithm’ by personalizing their playlists with AI-powered prompts. More info on Music Business Worldwide.
TikTok
TikTok adds a space for organizing content with close friends and unveils ‘Shared Feeds’. More info on TechCrunch.
YouTube
YouTube expands its pre-publish checks to cover more violations. More info on Social Media Today. YouTube expands access to some of its experimental generative AI features. More info on Social Media Today.
Going further
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Beatport
- Job of the Month #9: Performance Marketing Manager at Beatport. Read the article
- Deezer’s magic Flow is now available in Moods. Read the article
- Job of the Month #12: Global Music Editor. Read the article
- Labelcamp supports Dolby Atmos. Read the article
- Pan European Recording: Leading the way with AI-powered music videos. Read the article
- Enter the metaverse, Yndi and ill peach digitize their music. Read the l’article
- Jacques has fun with NFT for ‘Vous’.Read the article
- Maximize engagement with superfans communities. Read the article
- Inside Qobuz: The French Pioneer of High-Fidelity. Read the article.
Soundcloud - Become a Soundcloud expert. Read the article
- Inside Spotify’s Made to Be Found: Insights from the Experts. Read the article
- Fundamental tips for artists on Spotify. Read the article
- Spotify: Jennifer Masset’s advice for Indies. Read the l’article
- Feature to try: Spotify Clips. Read the article
- Feature to try: Spotify Listening PartyRead the article.
- Inside TIDAL Artist Home: Insights from the Experts. Read the article
- A musician’s guide to Substack – introduction. Read the article
- A musician guide to Substack – strategy. Read the article
TikTok - TikTok trends: sped up songs. Read the article
- A musician guide to TikTok: Introduction. Read the article
- A musician guide to TikTok: Strategy. Read the article
- How the IDOL strategy, built on a TikTok trend, helped Else achieve double diamond certification. Read the article
- Feature to try: TikTok Artist Account. Read the article
User Centric
- User Centric: A fairer streaming model is possible. Read the article
- YouTube: Thematic channels. Read the article
- YouTube: The official artist channel (OAC). Read the article
- YouTube: Sun Records’ Rights managements. Read the article
- YouTube Series #4: lyric videos. Read the article
- Job of the month #19: Label Partner Manager. Read the article
Deezer
Labelcamp
New technologies
Qobuz
Spotify
TIDAL
Substack
YouTube