Streaming round-up – February 2026

The figure of the month: 14. According to Chartmetric, that’s the number of times faster a track reaches 1 billion streams on Spotify today, compared to ten years ago. More info on Music Business Worldwide.
Economy
Amazon Music
Amazon Music is raising its subscription prices in the US and UK. More info on Music Business Worldwide.
Apple Music
Apple Music broke its revenue record in the final quarter of 2025. More info on Music Ally. Apple Music says it flagged around two billion fake streams in 2025, and is doubling penalties for alleged fraud. More info on Digital Music News. Apple acquired Q.ai, an audio AI startup. More info on Digital Music News. Apple is reviving the Apple Music Connect name, this time for a B2B promotional platform for labels and distributors. More info on Music Business Worldwide.
Deezer
Deezer is opening its AI-generated music detection tool to other platforms. More info on The Verge.
Even
Universal Music strikes a deal with superfan app EVEN to power D2C sales for artists worldwide. More info on Music Business Worldwide.
Napster
Napster rolls out AI music creation in its latest app redesign. More info on Digital Music News.
Spotify
Spotify’s revenue exceeds $5 billion thanks to a 10% jump in subscribers. More info on Billboard. Spotify says it paid out over $11 billion to the music industry in 2025. More info on Music Business Worldwide. Spotify to open Istanbul office to manage MENA and Turkey. More info on Music Business Worldwide. Spotify has entered into a new partnership with ticketing platform SeatGeek. More info on TechCrunch. Spotify says its technology that allows fans to make remixes and covers is ready. More info on Music Business Worldwide.
Tidal
Tidal expands its “Spotlight” program to Canada, the UK, and Europe. More info on Music Ally.
YouTube
YouTube subscriptions are now generating around $20 billion a year. More info on Music Business Worldwide. Music now accounts for a third of viewing time on the platform. More info on Music Ally.
New Features
Apple Music
Apple Music is launching the “Playlist Playground” feature, which generates playlists from an AI prompt or a selection of at least 10 different songs. More info on Music Ally.
Deezer
Deezer is launching ‘Flow Tuner’ to give users more control over algorithmic playlists. More info on Music Business Worldwide.
Google
Google is adding the AI-generated music model, Lyria 3, to its Gemini app. More info on Music Ally.
Meta
Meta is shutting down its Messenger website. More info on Social Media Today.
Spotify
Spotify is rolling out Group Chats, for sharing podcasts, playlists, and audiobooks with groups of up to 10 people. More info on TechCrunch. Spotify is launching its AI-generated playlists in the UK and other markets. More info on TechCrunch. Spotify is replacing its iconic blue “Verified Artist” checkmark with a new “Spotify Registered Artist” label. More info on Hypebot. Spotify is upgrading its lyrics feature with offline access and more translations. More info on TechCrunch. Spotify’s “About the Song” offers context and anecdotes about your favorite tracks. More info on The Verge.
TikTok
TikTok is testing the ability for users to listen to full songs via Apple Music without leaving the app. More info on Music Business Worldwide. TikTok Shop is rolling out new tools, including expanded chatbot access. More info on Social Media Today.
YouTube
YouTube is rolling out an AI playlist generator for Premium users. More info on TechCrunch.
Going further
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Bandcamp
- Inside Bandcamp: Beyond Streaming with Aly Gillani. Read the article
- Job of the Month #9: Performance Marketing Manager at Beatport. Read the article
- Deezer’s magic Flow is now available in Moods. Read the article
- Job of the Month #12: Global Music Editor. Read the article
- Labelcamp supports Dolby Atmos. Read the article
- Pan European Recording: Leading the way with AI-powered music videos. Read the article
- Enter the metaverse, Yndi and ill peach digitize their music. Read the l’article
- Jacques has fun with NFT for ‘Vous’.Read the article
- Maximize engagement with superfans communities. Read the article
- Inside Qobuz: The French Pioneer of High-Fidelity. Read the article.
Soundcloud - Become a Soundcloud expert. Read the article
- Inside Spotify’s Made to Be Found: Insights from the Experts. Read the article
- Fundamental tips for artists on Spotify. Read the article
- Spotify: Jennifer Masset’s advice for Indies. Read the l’article
- Feature to try: Spotify Clips. Read the article
- Feature to try: Spotify Listening PartyRead the article.
- Inside TIDAL Artist Home: Insights from the Experts. Read the article
- A musician’s guide to Substack – introduction. Read the article
- A musician guide to Substack – strategy. Read the article
TikTok - TikTok trends: sped up songs. Read the article
- A musician guide to TikTok: Introduction. Read the article
- A musician guide to TikTok: Strategy. Read the article
- How the IDOL strategy, built on a TikTok trend, helped Else achieve double diamond certification. Read the article
- Feature to try: TikTok Artist Account. Read the article
User Centric
- User Centric: A fairer streaming model is possible. Read the article
- YouTube: Thematic channels. Read the article
- YouTube: The official artist channel (OAC). Read the article
- YouTube: Sun Records’ Rights managements. Read the article
- YouTube Series #4: lyric videos. Read the article
- Job of the month #19: Label Partner Manager. Read the article
Beatport
Deezer
Labelcamp
New technologies
Qobuz
Spotify
TIDAL
Substack
YouTube