Streaming round-up – September 2025

The figure of the month: 30,000. That’s the number of AI-generated tracks Deezer receives every day. That’s nearly a third of the tracks delivered to the platform. More info on Music Business Worldwide.
Economy
Amazon Music
Amazon Music’s new AI feature generates personalized playlists every Monday. More info on TechCrunch.
Apple Music
Apple Music is making its radio stations accessible to everyone through a partnership with the TuneIn app. More info on Complete Music Update.
Merlin
Merlin signs a licensing agreement with superfan-focused startup Nina. More info on Music Week.
Spotify
Sony and Spotify enter into new global agreements, including a direct deal with Sony Music Publishing in the US. More info on Music Business Worldwide.
Vimeo
Video site Vimeo has agreed to be acquired by Bending Spoons, an Italian technology company. More info on Variety.
TikTok
More than one million artists have signed up to TikTok’s SoundOn. More info on Music Business Worldwide. TikTok reaches 200 million users in the European Union. More info on Social Media Today. According to the platform, a third of the songs that topped the German charts last year first went viral on TikTok. More info on Music Business Worldwide. In the US, Trump’s team says a deal with TikTok is close, with Oracle and Silver Lake among the investors. More info on Reuters.
New features
Apple Music
Apple Music introduces AutoMix for smooth song transitions in DJ mode, real-time lyrics translation, and more. More info on Music Tech.
Bandcamp
Bandcamp has launched Bandcamp Clubs, a music discovery experience accessible via a monthly subscription. More info on Music Ally.
Instagram
Instagram has expanded access to its quick image sharing feature, “Shots.” More info on Social Media Today.
Snapchat
The social network is rolling out new options aimed at boosting engagement and meeting the needs of in-app group discussions. More info on Social Media Today.
Spotify
Spotify is adding lossless audio for Premium users. More info on Pitchfork. The company is launching a new feature that allows users to filter their library by activity, genre, or mood. More info on TechCrunch. It is also improving options for freemium subscribers, notably by removing the shuffle restriction. More info on Music Business Worldwide. In addition, Spotify is highlighting its human curators in “The Drop Weekly.” More info on Music Ally.
YouTube
YouTube’s “Hype” feature, which allows fans to help their favorite creators gain exposure, is currently being rolled out globally. More info on TechCrunch. YouTube has launched a series of new tools designed to help artists better connect with their superfans and monetize their audience. More info on Music Business Worldwide. YouTube is also rolling out an AI tool that can turn text into songs for Shorts, powered by Google DeepMind’s Lyria 2 music model. More info on Music Business Worldwide.
Going further
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Beatport
- Job of the Month #9: Performance Marketing Manager at Beatport. Read the article
- Deezer’s magic Flow is now available in Moods. Read the article
- Job of the Month #12: Global Music Editor. Read the article
- Labelcamp supports Dolby Atmos. Read the article
- Pan European Recording: Leading the way with AI-powered music videos. Read the article
- Enter the metaverse, Yndi and ill peach digitize their music. Read the l’article
- Jacques has fun with NFT for ‘Vous’.Read the article
- Maximize engagement with superfans communities. Read the article
- Become a Soundcloud expert. Read the article
- Inside Spotify’s Made to Be Found: Insights from the Experts. Read the article
- Fundamental tips for artists on Spotify. Read the article
- Spotify: Jennifer Masset’s advice for Indies. Read the l’article
- Feature to try: Spotify Clips. Read the article
- Feature to try: Spotify Listening PartyRead the article.
- Inside TIDAL Artist Home: Insights from the Experts. Read the article
- TikTok trends: sped up songs. Read the article
- A musician guide to TikTok: Introduction. Read the article
- A musician guide to TikTok: Strategy. Read the article
- How the IDOL strategy, built on a TikTok trend, helped Else achieve double diamond certification. Read the article
- Feature to try: TikTok Artist Account. Read the article
User Centric
- User Centric: A fairer streaming model is possible. Read the article
- YouTube: Thematic channels. Read the article
- YouTube: The official artist channel (OAC). Read the article
- YouTube: Sun Records’ Rights managements. Read the article
- YouTube Series #4: lyric videos. Read the article
- Job of the month #19: Label Partner Manager. Read the article
Deezer
Labelcamp
New technologies
Soundcloud
Spotify
TIDAL
TikTok
YouTube